Leadership |
Nicolas De Santis
Nicolas De Santis
President of Gold Mercury International and Founder of the BRAND EU Center
Nicolas De Santis is an expert in global branding and European Union identity issues, and has advised the European Parliament, the European Commission on EU Brand issues and the launch of the EURO.
Nicolas De Santis is the President & Secretary General of Gold Mercury International. His career has been devoted to the advancement of visionary leadership strategies and anticipatory governance practices. De Santis advises international organisations, corporations and governments on strategic visioning, cultural transformation, business model innovation, global brand strategy, international relations and cooperation and sustainable globalisation. As part of his global governance work, Nicolas De Santis developed GLOGO®, The Global Governance Monitoring System, a framework to understand, organise, co-create and re-design a sustainable planet. GLOGO monitors and rates the meta trends and challenges affecting globalisation and sustainability.
As an advisor to the European Union and the European Parliament under President Baron Crespo, De Santis has advised on key issues relating to European identity and the introduction of the Euro. As an internet entrepreneur, De Santis was one of the founding management team of OPODO, the European online travel portal founded by British Airways, Lufthansa, Air France, Iberia and Alitalia. Reaching over €1 billion euros in gross sales, OPODO was one of Europe’s most successful internet business launches. His consulting experience includes the development of strategic visioning projects for Canal+, British Airways, Iberdrola, Scottish Power, Government of South Africa, Google, Coca Cola, The European Union, CEU University and Prisa, amongst many others. De Santis sits on the boards of Lyris, the U.S. marketing technology company and GVN (The Global Virus Network), the network of global virologists looking to eradicate the world’s biggest viral threats.
Nicolas De Santis is regularly featured in global media and broadcasting, including, EL PAIS, CNN, TIME MAGAZINE, EXPANSION SPAIN, LA REPUBBLICA ITALY, FINANCIAL TIMES, ADVERTISING AGE, CNBC, BLOOMBERG, FUJI TV- JAPAN, TVE SPAIN, BBC TV, BBC RADIO 5 LIVE and PROSIEBEN GERMANY. De Santis has also been featured on the cover of THE WALL STREET JOURNAL for his European integration research project : Captain Euro.
With a family background in the filmed entertainment business, De Santis attended the London Film School, the oldest-established independent international school of film technique in the world in order to further his knowledge in the field of film production and distribution. His grandfather Antonio Cuadra Belmonte was a bullfighter.
Nicolas is also part of The Duke of York’s Entrepreneurs Network. Its mission is supporting the economic success of, and the creation of skilled jobs in, the United Kingdom. The network has chosen to concentrate its efforts on three core areas: SMEs and Entrepreneurs, Science and Engineering & Education and Skills.