BREXIT is now a reality and a “wake up” call for the ‘distant’ EU brand. The EU has lost contact with Europe’s citizens. Or worse, it never truly connected with them in the first place. We warned the EU institutions this could happen. And it did.
BRAND EU works as the independent brand marketing champion of the European Union brand. As one of the PRO-EU referendum campaign groups that have campaigned to stop BREXIT, we have learned a great deal about the EU’s image and brand problem. The EU brand is weak and an easy target for Eurosceptic attacks in UK and other EU nations. The EU is still “very remote and incomprehensible” to the majority of European citizens. Post Brexit, this lack of a clear EU brand strategy, identity and vision puts the entire European project at great risk. So what happens next?
OUR ROLE IS MORE IMPORTANT THAN EVER – THE BRAND EU CENTRE AS A CHAMPION OF THE EU BRAND – BUILDING TEAM EUROPE!
As we explained in our recent FUTURE OF EUROPE SCENARIOS 2025 Report, we believe BREXIT will lead to great uncertainty. Our mission at BRAND EU, is now to build and work towards building the positive TEAM EUROPE scenario. A scenario where TEAM EUROPE works to transform the EU and Europe into an inclusive, pluralistic, thriving and innovative continent.
BRAND EU WEBSITE – ONE OF THE BEST IN EUROPE
Our BRAND EU website has been nominated as one of the best sites in Europe’s Web Awards. We will use our web platforms to improve the EU brand to build a rapport with all relevant stakeholders. Our EU Powerhouse Guide can be found in our BRAND EU website. This simple and organised guide explains what the EU is about and its great achievements in a simple way. Visit our website!
MEDIA CAMPAIGNS, DEBATES AND EVENTS – UNPRECEDENTED GLOBAL MEDIA PRESENCE
Thanks to our communications strategy and innovative BRAND EU content, we have achieved unprecedented global media coverage for BRAND EU®, estimated in over €5 million (£3.7m) of media value, both in the UK and internationally. We have received far-reaching media attention on the BBC, FT, CNN, Time Magazine, CNBC, The Independent, Der Spiegel, GQ, BBC, El Pais, AL Jazeera, SER Radio – to name a few! Visit our news section
RESEARCH AND PUBLICATIONS
We have launched several publications covering critical subjects to explain and educate on key issues relating to the EU, including:
• European Scenarios 2025 by Nicolas De Santis, Founder BRAND EU.
• Demystifying the EU Myths Report by BRAND EU.
• American and Global Business needs a United EU by Todd Ruppert.
• EU, the Weaver of Peace by Enrique Baron Crespo.
A new series of publications will be launched in the coming weeks, covering key subjects about European identity, EU peace & security and the future vision of the EU.
WANT TO GET INVOLVED? If you are interested in joining or supporting BRAND EU work and programmes contact Corporate Affairs: firstname.lastname@example.org
On the BRAND EU Centre
Founded by think tank Gold Mercury International and consulting firm Corporate Vision, BRAND EU, The European Union Brand Centre is a London-based pro-EU brand champion and movement that works to re-invent the EU’s brand and create a clear vision of its future direction. BRAND EU, is generating a people’s movement for the millions that believe in European unity and want to engage actively to innovate and reinvent Brand Europe. As an independent centre BRAND EU is not funded or affiliated with any EU institutions or governmental bodies, nor is it connected to any political parties.