As the independent brand champion of EUROPE, we work to create an exciting EUROPEAN brand identity, vision and culture that connects with citizens and the rest of the world.

We believe that a strong European Identity is a complement to our national and local identity and a crucial requirement to make Europeans feel closer to the project of uniting our continent.


Check out Europe’s Superhero with a new website, comic strips, vignettes, posters and podcasts! Captain Euro® was originally launched back in the 1990s to help launch the new Euro currency and solve Europe’s lack of clear identity. It created instant public impact and became a media sensation, appearing on the cover of The Wall Street Journal, Time Magazine, The Times, BBC, The Sun, CNN and news channels around the world. With the Euro’s successful launch and reception, Captain Euro had done his job! AT LEAST, UNTIL NOW!

Now, Captain Euro has returned to solve the EU’s identity crisis and tackle global issues from an entirely different angle. He’s back, and this time, it’s personal! Times have changed, and so has he.

With Captain Euro’s relaunch comes an entirely new approach and audience. The new Captain Euro uses the power of satire, humour, and intrigue to raise awareness of Europe and of critical global challenges that affect us all.

“Our aim is to show everyone; be they a Eurosceptic, an abstaining voter, or a popular politician, that a stronger union is absolutely the way forward, for all of us.”

Enrique Barón Crespo
Former President of the European Parliament and Head of the BRAND EU Centre
Learn more about the Centre Leadership

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