The Centre’s leadership draws on Gold Mercury International’s extensive, 60 years’ worth of experience in global governance and EU affairs and on Corporate Vision’s consulting expertise in branding, visioning strategy and organisational and cultural innovation.

“The lack of a clear EU Brand and EU vision is a key obstacle to achieving the full support of European citizens and to the development of Europe as a whole. One of the key branding problems for citizens, which hinders their ability to understand Europe and participate actively, is the complexity of the current political structure of the EU. It can be only understood by academics or experts.”