The Centre’s leadership draws on Gold Mercury International’s extensive, 60 years’ worth of experience in global governance and EU affairs and on Corporate Vision’s consulting expertise in branding, visioning strategy and organisational and cultural innovation.
Nicolas De Santis
President of Gold Mercury International, CEO of Corporate Vision and Founder of the Brand EU Center
Nicolas De Santis is an expert in global branding and European Union identity issues, and has advised the European Parliament, the European Commission on EU Brand issues and the launch of the EURO.
Enrique Barón Crespo
Former President of the European Parliament
Enrique Barón Crespo is a leading figure in the construction of Europe. He was President of the European Parliament (1989–1992), Chairman of the European Parliament Committee on Foreign Affairs (1992–1995), Chairman of the International Trade Committee of the European Parliament, and the International President of the European Movement.
Founder & CEO of Ruppert International and former President & CEO at T. Rowe Price Global Investment Services
R. Todd Ruppert is the Founder and CEO of Ruppert International, a firm with diverse global interests in arts, film, distribution, merchandizing, and private equity. In 2012 he retired as President from T. Rowe Price, a global investment management firm, after a 27 year long career, leading the firm’s business in the US, and its global expansion.
“The lack of a clear EU Brand and EU vision is a key obstacle to achieving the full support of European citizens and to the development of Europe as a whole. One of the key branding problems for citizens, which hinders their ability to understand Europe and participate actively, is the complexity of the current political structure of the EU. It can be only understood by academics or experts.”