Europe’s economy needs innovation to grow. Design is about more than just the way things look, it’s about transforming the way they work. Good design accelerates innovation across Europe, boosting economic growth and job creation. Good design creates better products, stronger brands and new markets. Good design puts people first improving people’s lives. European brands and designers have contributed great designs and many lead today in the world of design at global level, including great names like: Eileen Gray, Jane Dillon, Philippe Starck, Terence Conran, James Dyson, Thomas Meyerhoffer.