European citizens want to be more European but they don’t know how! The concept of European identity is currently weak and distant. BRAND EU® works to fix this problem. This emotionally charged keynote presentation by BRAND EU® founder Nicolas De Santis frames the EU/EUROPE identity and brand problem and explains ways to solve it.
Nicolas De Santis, is the CEO of strategy, branding and innovation consultancy Corporate Vision. He is also the founder of BRAND EU® and the creator of Europe’s first Superhero character Captain Euro®. Nicolas has worked on European identity and branding issues for over 20 years and he is regarded as the leading expert on European brand identity. He was also instrumental in the successful launch of the EURO currency in the 2000s, using the Captain Euro comics character to help launch the new currency.
His keynote BUILDING BRAND EUROPE presentation can be given in Universities, Business Schools, Corporate Summits and public events.
His Keynote presentation explains:
+ The current state of BRAND EUROPE and the EU.
+ EU symbolism and why it has failed in building a true EU identity.
+ Why Europeans have an identity crisis and is only going to get worse unless we act soon.
+ How is the ‘European Identity’ created: Core components.
+ How to build a shared vision and values for a United Europe.
+ Brand EU activities to activate a European identity.
+ How to bring Eurosceptics and Pro-Europeans together to agree on a common ground: FUTURE EUROPEAN SCENARIOS and how our choices will define the future of our continent for future generations.
+ Case Study: The Brexit crisis, how it began and how it can destroy the UK.
To book Nicolas De Santis Keynote contact BRAND EU Corporate Affairs: chon.kemp@goldmercury.org – Subject: Keynote Presentation
Example slides from the keynote presentation
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