What we are doing at BRAND EU to improve the EU’s brand image
BRAND EU is part of the official Pro-EU referendum campaign group which includes The European Movement, Britain Stronger in Europe, Universities for Europe and Scientists for EU. We have been working hard to lay the foundations to improve the brand of the EU in UK, Europe and abroad. BRAND EU has built a strong platform in order to play a key role in the UK’s EU referendum to keep Britain in the EU. Here are some of the initiatives already in place:
A New Web Portal with Great Content for Europe
We have developed a new website with great quality content, messaging and video documentaries on the EU and its role. With BRAND EU® and CAPTAIN EURO®, we have developed great inspirational platforms with powerful content to reach the diverse audiences we need to speak to (youth, students, media, business, academia, NGOs, institutions, etc.). We will use these two platforms to improve the management of the EU brand and build a rapport with all stakeholders.
It all can be found at brandeu.eu/
EU Powerhouse Guide – The EU Explained in Simple Words
Before our EU Powerhouse Guide, trying to understand the EU was like trying to navigate a maze blindfolded. The lack of clarity about the EU is one of the reasons most of the UK media are Eurosceptic. This simple and organised guide explains what the EU is about.
Our EU Powerhouse Guide can be found at: brandeu.eu/eu-powerhouse/
Unprecedented Global Media Coverage
Thanks to our communications strategy and our great content, we have achieved unprecedented global media coverage for BRAND EU®, estimated in €5 million (£3.7m) of media value, both in the UK and internationally. We have received far-reaching media attention on the BBC, CNN, Time Magazine, CNBC, The Independent, Der Spiegel, GQ, BBC, El Pais – to name a few!
Research and Publications
We have launched several publications covering critical subjects to explain and educate on key issues relating to the EU, including:
A new series of publications are ready to be launched in the coming weeks, covering key subjects about European identity, EU peace & security and the future vision of the EU.
Europe’s Superhero – CAPTAIN EURO Returns!
We have re-launched the famous Captain Euro®, the EU’s Superhero mascot, with a totally new website: captaineuro.eu. Captain Euro has achieved great media coverage. His website receives thousands of visitors daily and he is very active in social media. Captain Euro adds the sarcastic and satiric element to the Brand EU campaign, bringing a fun element to the brand of the EU. Although Captain Euro’s stories live on the internet, the first Captain Euro printed comic, ORIGINS, has been delivered and will be launched in the coming weeks. ORIGINS discusses key European events, including the Yugoslav Wars of the 1990s and the Ukraine Crisis, as backgrounds and epilogue to his story. With more printed comics to come!