American and Global Business needs a United EU

Todd Ruppert's opinion publication examines the global benefits of a united EU, and explores the critical importance of its partnership with the US, particularly in business. The paper aims to show why a united EU is vital for the US and the global economy, and how such a relationship must be strengthened and better integrated.

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Todd Ruppert is Founder & CEO of Ruppert International and former President & CEO at T. Rowe Price Global Investment Services, and is a founding partner of the BRAND EU Centre.

Todd’s opinion publication examines the global benefits of a united EU, and explores the critical importance of its partnership with the US, particularly in business. The paper aims to show why a united EU is vital for the US and the global economy, and how such a relationship must be strengthened and better integrated.

The piece is a must-read, not just for the business world, but for anyone interested in the future of the European Union. It is accessible for all, using clear data and precise language to drive the important points about the need for European unity. The opinion article provides much needed clarity into a debate which has recently been muddied by myths and distortion.

Much of Europe’s strength, and the reason for its prominence as a centrepiece of the global economy, is its unity. It must be preserved and strengthened to ensure that it remains a relevant player on the global stage. European unity provides it with a number of strong advantages which drive the transatlantic relationship, as outlined in the piece:

  • Asset Pool
  • Global market accessibility
  • Eurozone and fiscal strength
  • Institutional strength and regulatory power

Todd Ruppert, Founder & CEO of Ruppert International and former President & CEO at T. Rowe Price Global Investment Services


Project Team:

Todd Ruppert – Founder & CEO of Ruppert International and founding partner of the BRAND EU Centre

Year:

2014

10 pages

Reading time:

10 minutes


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