This is the executive summary of our BRAND EU Myths Report.
EU citizens appear to lack essential information about EU policies as well as about how European institutions are structured. As a result, the public discourse is often manipulated by arguments which are simply not true or others which are subject to different interpretations.
In this report, Gold Mercury International has identified public arguments used against the EU and its policies in the UK, alongside the actors involved in this process. The identified arguments have been broadly classified according to 5 thematic areas:
1. National Sovereignty, 2. Democratic Accountability, 3. Identity Issues, 4. Single Market Issues & 5. Foreign Policy Issues.
By contesting invalid criticism, we aim to show the privileges of living under the umbrella of a major political and economic union, recognising at the same time the need for constructive reforms, where EU policies have failed to achieve their goals.